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For Russia with love

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What to drink in Russia?

Do they drink wine in Russia?  Indeed they do. And this is a new tendency. The increase of wine comes at the expense of vodka. Beer consumption too is falling.

There are some main reasons for this evolution. A weaker euro is one. An  increased production output in many key EU supplier states is another. Russians are looking for novelties, producers are offering. That is the equation.

vodka is no longer number one in Russia
The love for Italian food by Russian people

Italian wine

When it comes to foreign food, Russia has a favorite: Italian. This contributes to the growing demand for Italian wines. Import steadily increased till March 2020. With the outbreak of the pandemic, Italian wine import boomed. A covid-19 induced boom.

And boomed means something. The import more than tripled. An interesting fact is that most demand happens online. 

Why Italy

As stated above, Italian food is popular in Russia. The fact Italy produces new wines also seems to contribute to the boom. Russian customers look for niche products. New products or rare, exclusive product. 

According to Gazprombanke-grocery will reach one billion value by the end of 2020. By 2023 the sales it will be 6 billion worth.

buying wine on line through e-commerce is popular in Russia
vinitaly in Russia

Why Russia?

The drinking habit in Russia is changing. Fast. New money leads to new tastes. New is also the way of buying wines. Russians seem to prefer purchasing online. Tradition imported wines resist, but they are outnumbered by new wines.

This may stimulate the Italian wine production. Working for a new market that requires quality is always a challenge. So more than concentrating on quantity and price, quality may prevail. Cin cin!

More 'all but abstinent' articles

three bottles representing the Sicilian white and red wine, liquor

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man sleeping on a bench with a typical Sicilian hat

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From dusk till dawn

An arbitrary selection of the finest place to stay overnight
silhouette of a man eating, wearing a typical Sicilian Coppola

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