Think in taste, appreciate the ordinary

Educational Tour BTE 2021

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Showing Sicily

Showing Sicily in an educational tour is  indeed an endeavour. So Conferercenti Sicily appealed to a top tour operator Ulisse. With professional insight they organised the a tour for foreign buyers. 

The fact forces united ensured a spectacular outcome, delivering an unforgettable business card to the participants. 

Confesercenti, the ministries of toursim, economy and environment, together with the national agency for Italian tourisme.

Vittorio Messina, president of Confesercenti, and regional ministers   Savatore Cordaro, Mimmo Turano and Manlio Messina, together with Giorgio Palmucci.

a welcome word on the educational tour dinner with international buyers

Educational excursion

BTE 2021

The educational tour brought the international buyers to the Etna region. After an intense week of B2B contact the buyers were hosted in Letojanni, in the Albatros hotel. The ideal base for a day trip. 

First stop over was in Giarre, on the slopes of Mount Etna.  The newly elected major Leonardo Cantarella welcomed the group.

Mount Etna Basalt

arte sole decoration on ceramic during the educational tour bte2021

Mount Etna dominates the region between Catania and Messina. The surrounding towns have great respect for this natural monument. For them the volcano gives and takes. It gives fertile land, as it can erase it. 

The basalt is worked by Artesole. The process is unique in the world. They cut the basalt and turn them into artwork. Basalt is coated wi ceramic layer and decorated. An other example on how the volcano takes and gives.

Sampolo 246 - Cultori del Gusto

Educational Wine Tasting

The Northern part of Mount Etna produces fine wines. The soil is rich in minerals and the climate is unique. Some of the wines bear the prestigious Etna Doc label. The educational tour halted at the Cottanera winery. 

They employ whole Sicilian families, in particular women that, according to the Etna’s tradition, have the right gentleness in taking care of the vineyards. This knowledge is handed down from generation to generation. 

wine tasting at Cottanera, educational trip BTE2021

Horticultural park of Giarre

Radicepura, visited during the Educational Tour BTE2021

The educational tour closed with great style at Radicepura. This horticultural park hosts a magnificent botanic garden. And they host the Biennale o the Mediterranean Garden.

Along the green features a structure dedicated to receptions and events. 

Wine and Dine

Seby Sorbello and Nasuki

The dinner prepared by chef Seby Sorbello thrilled the participants of the educational tour. Various cooking stations prepared excellent food using local ingredients.

There is no finer memory for buyers than having a delicious meal in a magnificent setting. It especially underlines what  modern Sicilian tourism is capable of. 

seby sorbello
piatto-sebi-02
seby sorbello
seby sorbello
piatto-sebi-02
seby sorbello

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Vini Cassarà - Sicilian Mastery

Reference.guru

man sleeping on a bench with a typical Sicilian hat

From dusk till dawn

From dusk till dawn

An arbitrary selection of the finest place to stay overnight
snooze
Porta maqueda
silhouette of a man eating, wearing a typical Sicilian Coppola

Dig in

Dig in

Feeling peckish, hungry or ravenous?
waiter, please
banner il Sicilano, the best aperitif place in the old town